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Marketing basics, advice, and tips Marketing your product is more important than getting your website right: arguably, more important than getting the product itself right. It is essential that you set up an effective marketing campaign and keep working on it over time. The good news is that marketing is not rocket science. In fact, it is mainly about common sense and testing. It is also great fun. What [ Read More ]
How to optimize your content for search engines Search engines reward “relevance” – how closely the content of a web page matches the search phrase typed in. Your aim is to ensure that the right page from your site appears as high as possible in the rankings. So sensible search engine optimization involves not only getting your content right, but also structuring it in such a way that the [ Read More ]
Understanding metadata and links View the source code of any website and you will see near the top, a series of Meta tags. The purpose of these tags is to provide information about the page to search engines. As you might of guessed, this can be abused to tell search engines what you want them to believe, rather than the truth. But search engines have become more sophisticated, and [ Read More ]
