Marketing basics, advice, and tips Marketing your product is more important than getting your website right: arguably, more important than getting the product itself right. It is essential that you set up an effective marketing campaign and keep working on it over time. The good news is that marketing is not rocket science. In fact, it is mainly about common sense and testing. It is also great fun. What [ Read More ]
How to Optimize your Content for Search Engines Search engines reward “relevance” – how closely the content of a web page matches the search phrase typed in. Your aim is to ensure that the right page from your site appears as high on the ranks as possible. Therefore, sensible search engine optimization involves not only getting your content right, but structuring it in such a way that the mechanized process that [ Read More ]
Understanding Metadata and Links View the source code of any website and you will see Meta tags near the top of the page. The purpose of these tags is to provide information about the page to search engines. As you may have guessed this can be abused to communicate to search engines what you want them to believe, rather than the truth. The truth is search engines have become more sophisticated and [ Read More ]
