Analyze your traffic data with Google analytics Information is power: you need to know which pages on your site are popular, and track your visitors all the way from arriving at your site to clicking “Buy”. Google Analytics does this for free. Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let [ Read More ]
Moneyword: step-by-step guide to keyword research Keywords help search engines determine if your web pages are relevant to the search terms entered by a user. However, making your pages more relevant is not simply a matter of packing your copy with your chosen keywords. Today, it is much more likely to see your site punished for this rather than rewarded. Keywords are important. Search engines like Google, Yahoo, Bing, [ Read More ]
Bloggerland In this article, I’ve advocated using WordPress to create your business website. As you may know, WordPress was originally developed as a blogging platform, so it is worth thinking about using it for that purpose, too. There are two basic approaches to blogging: publishing under your own name to express your personal thoughts and perhaps to connect with colleagues and others while blogging under the identity of your business. Today, [ Read More ]
